How do I put product descriptions and images on my website?

Hello, I'm Kanahina! I'm Kana Hina.✨
This article is for those who are just starting out as a handmade artist, or those who have started selling but have yet to make a sale.

I wrote this article focusing on "what customers buy" and "product description.

Specifically, I wrote about the following four points.😊

Point 1] Put yourself in the customer's shoes.
Point 2] Maintain accuracy of information.
Point 3] Include visual information.
Point 4] Be creative in product descriptions.

Point 1] Put yourself in the customer's shoes.

Product descriptions should provide information that customers want to know!
When selling online, customers feel more uneasy than in real stores because they cannot actually take the product.

In other words, the text must address the questions and concerns customers have, such as points they feel uneasy about before purchasing a product, or points they want to know in order to make a comparison.
Therefore, try to explain the features and attractiveness of the product in a way that customers can easily understand!

For example...
"Can be used for everyday use as well as formal occasions!"
Because the earrings are not excessively decorated or large in design, they can be worn for both everyday use and formal occasions.😊
It is difficult to wear anything flashy to the workplace, so these simple petite earrings are made with that in mind. They are made with a design that does not have an excessive color scheme.

Point 2] Maintain accuracy of information

Product descriptions must provide accurate information to customers.
Using incorrect information or false representations not only undermines the credibility of the product, but can also cause problems!😣
Therefore, be sure to provide accurate information on product features, specifications, and precautions.

For example...
... "Allergy considerations."
My handmade earrings are made with allergy-friendly materials.
However, allergies vary from person to person, so I cannot guarantee that all people will be 100% allergy-free.
We ask for your understanding in this regard. If you experience any skin problems, please refrain from wearing the product and see a specialist.

Point 3] Include visual information such as size.

It is very important to include not only text but also images and videos to convey the features and appeal of the product.
However, if there is only one picture or a series of pictures with the same composition, the likelihood of purchase will decrease.

For example...
About the size of the product
To effectively represent the above, it is effective to describe the size in a photo or video, and to include an image to convey the size, in addition to an attractive image, so that the customer can get a better sense of the size.
It is also effective to include images of colors, materials, sizes, and other information that will help customers imagine the look and feel of the product (such as a clothed picture or gift image), so it is effective to include more images.

Recently, it has become common for popular artists and those with successful sales at valuable prices to have 10 or more images on their product pages, either on their own sites or on minne.
The above is a lot of work, but it is an important factor that can greatly affect branding, so don't cut corners to get people to buy your product at a high price!💕

Point 4] Be creative in your product descriptions.

Customers reading product descriptions often have expectations and concerns about the product.
Therefore, it is very important to be creative in product descriptions in order to sell handmade products.

There will be a big difference in conversion rates and selling prices between artists who are able to convey the world view and theme of their products and those who are not, in addition to resolving customers' concerns and questions.

I am also a web designer and director, and if a product is not famous, even a product from a famous company will often not sell if the product description is just a few simple lines.

For example...
...about actual examples or recommended uses..."
We have received the following comments of delight by word of mouth from people who have purchased petit earrings!

I didn't wear earrings to work, but since I was allowed to purchase Mr. 00's petite earrings, I immediately wore them!

Then, my co-workers and bosses told me

"Simple and stylish earrings!💖」
I can wear them at work, too.
Tell me where you got them.😊」

It was a great success!

By describing real-life examples such as "I was very happy with the earrings", you can imagine the scene after the earrings are purchased, which will increase the likelihood of purchase and make the customer feel more secure in buying them.😍

Conclusion

This article focused on "points that customers buy" and "product description", how was it?

I think it is difficult to make a sale at first,

I've been selling my work, but it's not selling well.😣」
"It's time to sell at a higher unit price.

If you are thinking, "I'm putting my work out there, but it's not selling!

Enjoy your handmade life!♡

A collection of great quality artists who can help you with specific examples.Writers' Introductions"for specific examples.