Creema Special! The handmade marketplace where "really good stuff" gathers, and the reason why sellers choose Creema!
Creema is a handmade marketplace where "really good stuff" gathers. Why sellers choose Creema, a handmade marketplace where "really good stuff" gathers!
Hello!
I'm the manager of Handmade Park. kanahina I'm the manager of the Handmade Park.😊
This time, a handmade marketplace that aims to create "a world where truly good things are never buriedCreemaa handmade marketplace that aims to create a world where truly good products are never buried.
In the first part, we will introduce the operating background, platform features, functions, and the reasons why Creema is favored by adult creators in their 30s and older.
The second part will cover app functions, commissions, global expansion, offline policies, and FAQs!
🛍️What kind of service is Creema?
Creemawas founded in March 2009 and started service in 2010.
Creema Inc. is based in Shibuya-ku, Tokyo, and will be listed on the TSE Growth Market in 2020.
With its name derived from "Creator's New Market," it is one of the largest handmade markets in Japan, with 260,000 creators nationwide offering over 16 million works for sale.
As of 2024, the annual circulation amount will reach approximately 16.8 billion yen, and many professional and semi-professional-oriented creators are active.
🗂️ Various genres handled
You can search for works in 17 major categories and more than 100 subcategories, including accessories/jewelry, fashion accessories, interior goods, art works, baby/kids' goods, food products, and antiques.
The appeal of the site lies in its diverse genre design that reflects the individuality of its creators, including "one-of-a-kind" and "made-to-order" items.
🗂️Wide range of genres handled
The site offers a wide variety of genres including accessories, fashion goods, tableware, kitchen accessories, interior goods, art works, kids' and baby goods, as well as food, antiques, and vintage goods.
The site is designed to allow users to search for items in more than 20 categories according to the individuality of the creator.
🏢 Management Company & Scale of Operations
Company Name | Creamer Corporation |
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Location | 1-5-8 Jingumae, Shibuya-ku, Tokyo |
Established | March 2009 |
Listing | November 2020 TSE Growth Market |
Number of registered creators | Approx. 260,000 (as of 2024) |
Number of works | More than 16 million items |
Annual circulation | Approx. 16.8 billion yen |
As of the end of 2023, Creema has approximately 260,000 registered creators and more than 16 million items on its website.
By 2024, the number of overseas creators and purchasers will increase with the opening of a traditional Chinese website for Taiwan and Hong Kong, bringing the total number of domestic and overseas creators to approximately 280,000.
About 2 million users visit Creema each month, and the site is rapidly growing as a place to encounter high-quality works.
⚙️ Key functions that encourage users to exhibit their products
1. favorites & restock notifications
When a prospective buyer registers a "favorite", you will be automatically notified of re-lists after the item is sold out.
Creators can acquire a "potential customer list".
2. direct messages
Inquiries about works and order consultations can be completed through the message function on My Page.
This contributes to "building a relationship of trust with customers.
Access Analysis & Event Notification
Visualize the number of page views and favorites in real time.
Information on offline events (Handmade in Japan Fes., Creema Craft Party, etc.) can also be distributed within the platform.
🎯 Why is it supported by over 30s and professional-oriented creators?
- Quality oriented customer baseMany calm users in their 30s to 50s or older who carefully select high-priced items with an average unit price of approximately 5,600 yen, and the artists' persistence and skills are duly appreciated.
- Fair exposure opportunities:Equal opportunities for newcomers and veterans alike to gain attention through monthly/weekly rankings, thematic features, and pickup corners.
- Brand AppealIn addition to the security of being operated by a company listed on the TSE Growth Market, PR support through official media and SNS improves the credibility of the artist's brand.
- Stable revenue pipeline: In addition to a low 11% closing commission rate, cash flow is quickly secured through speedy transfers of paid options. Planned production and fund management are possible.
- Data-driven improvement: Detailed access analysis functions allow for real-time understanding of the number of views and favorites of artwork pages. Product development and sales promotion strategies can be developed that reflect customer trends.
- Creative Community SupportCreema Craft Party and Handmade in Japan Fes. are both online and offline events where artists can interact with each other and share their know-how.
The combination of these elements makes Creema the best place for professional creators who value "quality and trust" to have their works legitimately evaluated and sold.
👨🏭 Male persona: Shota Tanaka (38 years old, iron furniture designer)
- Profile:38 years old / Lives in Kawagoe City, Saitama Prefecture / Handcrafts iron furniture from a single piece at his home and workshop.
- Values:Pursuing "a texture of iron that deepens with use," he creates rugged, elegant furniture that will be loved for a long time.
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Motive for using Creema:
- Shipping support for even large items.
- Opportunity for featured listings to attract heavy works of art
- Opportunities to experience actual products at Craft Parties and pop-ups
- Main functional utilization:Access analysis to identify popular sizes / Restocking notifications to manage inquiries / Event notifications to organize workshop tours
- Creator's voice:The gallery function is useful for accurately conveying the weight and texture of the work.
👩💍 Female persona: Aya Suzuki (28 years old, handmade earrings artist)
- Profile:28 years old / Lives in Kyoto City, Kyoto Prefecture / Studied design at university and started working as a piercing artist in earnest right after graduation.
- Values:With the creed of "small art that adds flair to daily life," she handcrafts delicate and lightweight earrings one by one.
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Motive for using Creema:
- To showcase my new work in a special accessory feature.
- Gained trust by conveying the careful production process through the review function
- Promote customer return visits with app-only coupons
- Key feature utilization:Repeat customer list management by registering favorites / Custom order handling by message function / Instagram guidance by SNS integration
- Creator voice:The reviewer said, "The product is lightweight but has great presence." "After the Creema newsletter was published, the number of followers tripled.
⭐ Summary of evaluations and reviews
We collected Creema reviews and summarized the appeal from the seller's point of view💖
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A collection of professional quality works
Many carefully selected creators are highly rated for their one-of-a-kind perfection. -
High profit with 11% commission
Highly reputed for its low commission rate x high unit price and high profit margin. -
Attractive international expansion
Acquired users in Taiwan and Hong Kong through a traditional Chinese version of the site. -
Abundant event opportunities
Exposure at Handmade in Japan Festivals and Craft Parties. -
Easy to list items on the app
Take a picture with your smartphone and instantly publish it, making it easy to manage transactions while on the go. -
High cost per customer
Average price of 5,600 yen is more attractive than other services. -
Strengthen sales promotion through SNS collaboration
Automatic sharing with Instagram and X to attract more customers. -
Follower function is a motivator.
Visualization of the number of favorites and followers stimulates creativity. -
Reduced risk of returns
Escrow management with secure payment, less trouble and peace of mind. -
Photo correction function included
Image correction and preview can be done within the app, improving the quality of the listing. -
Fast customer support
Quick reply to inquiries, and reliable support system when you need help. -
Improved cash flow with speedy transfers
With the paid option, you can receive sales proceeds as early as the next business day. -
Local Materials Project
In cooperation with local governments, local traditional crafts and specialties can be shared with the world. -
Excellent beginner's guide
Information for creators is abundant, including tips on how to exhibit, how to take photos, and how to make the most of SNS. -
Creator exchange events
Online and offline exchange events and study sessions are available to share know-how and build human networks. -
Work Protection Guidelines
Rules and regulations are in place to protect the intellectual property rights of your original works, allowing you to sell them with peace of mind. -
Highly rated reviews attract customers.
Average★Many of the pieces have a rating of 4.8 or higher, making new customers feel comfortable in making a purchase decision. -
Sales promotion through regular campaigns
Seasonal special sales and coupon distribution are abundant measures that greatly increase the willingness to purchase. -
Cross-border sales with multilingual support
Global expansion to reach the Taiwan and Hong Kong craft markets with a traditional Chinese website. -
BtoB sales channel development support
Creation of new revenue sources by diversifying sales channels, such as wholesale to corporate customers and gift proposals.
📱 Expand sales experience with official apps
- Push NotificationNew orders and inquiries are caught immediately
- Support for work registrationPhotographing, correction, and display are completed in a few minutes
- Access AnalysisReal-time PV and favorite counts
- Peace of Mind SettlementCreema is the intermediary for payment, ensuring secure transactions.
- Follower notificationNotify your fans automatically when new products are released.
Supported OS: iOS 13.0 or later / Android 8.0 or later.
Many users have commented that "operation is intuitive" and "I can take a picture and display it right away.
2025 App Store rating 4.8 / over 335,000 entries, Google Play also★4.4 high rating.
💰 Details of Listing Plans & Fees
Exhibitor Registration | free |
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Commission fee | 11% (15.4% for food products) |
Transfer commission | Other banks: 176 yen for amounts under 30,000 yen / 275 yen for amounts over 30,000 yen PayPay bank: 55 yen flat fee |
Speed transfer | 3.56% commission and next business day transfer |
Overseas Sales | 21% + ¥42 (Taiwan/Hong Kong traditional Chinese version) |
Low 11% commission rate x high unit price customer base **High profit margin** well received by creators.
Simple fee structure with no initial or monthly fees & no anonymous restrictions.
🌐 Global Expansion & Collaboration
- 2016 Launch of Traditional Chinese version of website
Creema Chinese (Traditional) version was launched for Taiwan and Hong Kong. The site displays local currency and supports popular payment methods (LINE Pay, StreetPass, etc.), creating an environment where users can shop in their native language without worry.
- Gaining Fans through Local Craft Events
Since 2017, "Creema Craft Party in Taiwan" has been held regularly at Huashan 1914 Cultural and Creative Park in Taipei, etc. Over 300 Japanese & Taiwanese creators have exhibited and directly interacted with thousands of visitors. Through workshops and collaborative projects, we have gained feedback that cannot be obtained online alone.
- Supporting Traditional Crafts through Local Government Tie-Ups
We have established a special feature page on Creema to promote artisanal products to overseas markets. By providing know-how on cross-border EC and promotional support, we contribute to regional development and the expansion of the creators' economic sphere.
Product registration and customer support are available in Japanese, and a customer support system is provided by a local subsidiary in Taiwan.
Through "Creema Traditional Chinese Version", we reach out to craft enthusiasts in the Asian region and smoothly match domestic and international creators with buyers.
🤝 Expanding community through offline measures
- Handmade in Japan Fes.: One of the largest handmade events in Japan, held every summer at Tokyo Big Sight. With more than 1,000 creator booths and 50,000 visitors, the event provides a valuable opportunity to directly interact with fans who gather from all over Japan. Workshops, talk sessions, and live stages are also held at the same time, directly leading to brand recognition and the acquisition of new followers.
- Creema Craft PartyCreema Craft Party: A social event held two to three times a year, mainly in the Kansai region. Approximately 300 exhibitors and thousands of visitors gather at this sophisticated market in the Kansai region. It is combined with food culture and craft experiences unique to the region, creating opportunities for creators to collaborate with each other and develop new customers.
- Pop-up ShopPop-up Shops: Pop-up Shops are available for a limited time at department stores and commercial facilities, and can be opened for one day to one week to directly showcase the texture and design of materials that cannot be appealed online. The experience of purchasing at a pop-up store encourages customers to become fans of the brand, and the posting of photos on social networking services (SNS) can be expected to generate secondary diffusion of the brand.
Creema focuses not only on the convenience of an online platform, but also on offline measures that emphasize real contact.
A major advantage of these events is that it is easy to gain inspiration for production and product improvement because you can offer your creations while directly experiencing your customers' reactions firsthand.
Furthermore, through media coverage, live reports on SNS, and word-of-mouth diffusion by participants, these events also have a positive impact on attracting customers online.
By providing a "place" where artists, customers, and creators can connect with each other, community cohesion is strengthened, leading to long-term fan formation and increased sales.
📣 SNS & Community
- Instagram (@creemajp)130,000 followers, attracting customers with images of their works.
- X (@creemajp)X: Distribution of event announcements and links to featured articles
- Official blog for creators: Providing know-how on photography and SNS
❓Frequently Asked Questions
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Q.1Can anyone list their items on Creema?
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A.1
Anyone who is 18 years old or older can list their items on Creema immediately after registering as a member, regardless of whether they are an individual or a corporation.
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Q.2When is the commission payment due?
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A.2
When you apply for the transfer of sales proceeds, the amount of money will be transferred at the end of the following month, minus the sign-up fee.
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Q.3How do I set up restocking notifications?
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A.3
If you click the "Favorite" button on the work page, you will be automatically notified when the work is re-listed.
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Q.4Can you ship overseas?
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A.4
International shipping availability can be selected in the creator's settings. Settlement and shipping charges can also be set from the management screen.
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Q.5Do you offer anonymous shipping?
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A.5
Currently, anonymous shipping service is not available. Your name and address will be shared with your trading partner.
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Q.6How can I temporarily hide items I have listed?
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A.6
You can temporarily hide an item by selecting the item from "Manage My Page" and changing its status to "Suspended".
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Q.7Are there any restrictions on using my work as a side job?
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A.7
There is no problem for individuals to use the service as a side business. As long as the copyright and quality guidelines of the work are observed, permission from the company is not required.
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Q.8What are some tips for taking photos with a smartphone application?
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A.8
Use natural light to reduce shadows and a monochromatic background. Use the automatic correction function in the app to faithfully reproduce the colors of the work.
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Q.9What is your recommendation for delivery method?
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A.9
Yamato Transport's "Takkyubin" and Japan Post's "Yu-Pack" are safe, compensated and traceable services.
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Q.10Can you reply to buyer reviews?
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A.10
Yes, you can. You can comment on a review by clicking the "Reply" button on the list of reviews on My Page.
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Q.11How can I apply to be featured in "Creema News"?
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A.11
Please check the e-mail newsletters from the management and the notices on the creator's page, and then submit your application using the entry form.
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Q.12Where can I check sales data?
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A.12
You can download sales trends and commission details by specifying a period of time from "Sales Management" in My Page.
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Q.13Can I collaborate with other creators?
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A.13
You can request directly through the message function. You can also apply for management collaboration projects, and you can check the openings on the public collaboration information page.
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Q.14How are copyrights protected?
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A.14
The rights to original works are clearly stated in Creema's guidelines. If there is a report of a violation, the management will investigate and respond to it.
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Q.15Where can I check the handmade guideline?
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A.15
You can see the "Handmade Guidelines" from the "User's Guide" at the bottom of the Creema official website.
🎉 Summary: A New Creator Life with Creema
Creemais more than just a handmade marketplace.
Creema is more than just a handmade marketplace. It is an environment that maximizes the creators' desire to have their works evaluated fairly and to deliver their creations to customers who understand their passion.
We offer a low 11% commission rate, a stable customer attraction function, domestic and international sales channels, and a variety of event opportunities that integrate online and offline.
All of this will lead you to the next stage of your creative activities.
Whether you are a first-time exhibitor or a seasoned veteran, Creema's unique
We will also provide you with a list of potential customers by registering your favorites, optimize your sales with access analysis data, and support your exposure in the media and SNS.and "support for exposure through media and SNS" that only Creema can provide.
In addition, you can meet your fans directly at Handmade in Japan Fes. and Craft Party,
This is the "new creator life" that you can realize on Creema.
For those of you who breathe life into your creations.
If you are ready to take the next step, we invite you to expand your possibilities at Creema.