Creema Special Feature: Why Sellers Choose This Handmade Marketplace Where Truly Good Items Gather

Hello!
I'm the manager of Handmade Park. kanahina I'm the manager of the Handmade Park.😊

This time, a handmade marketplace that aims to create "a world where truly good things are never buriedCreemaa handmade marketplace that aims to create a world where truly good products are never buried.
In the first part, we will introduce the operating background, platform features, functions, and the reasons why Creema is favored by adult creators in their 30s and older.
The second part will cover app functions, commissions, global expansion, offline policies, and FAQs!

🛍️What kind of service is Creema?

Creemawas founded in March 2009 and started service in 2010.
Creema Inc. is based in Shibuya-ku, Tokyo, and will be listed on the TSE Growth Market in 2020.

With its name derived from "Creator's New Market," it is one of the largest handmade markets in Japan, with 260,000 creators nationwide offering over 16 million works for sale.
As of 2024, the annual circulation amount will reach approximately 16.8 billion yen, and many professional and semi-professional-oriented creators are active.

🗂️ Various genres handled

You can search for works in 17 major categories and more than 100 subcategories, including accessories/jewelry, fashion accessories, interior goods, art works, baby/kids' goods, food products, and antiques.
The appeal of the site lies in its diverse genre design that reflects the individuality of its creators, including "one-of-a-kind" and "made-to-order" items.

🗂️Wide range of genres handled

More than 16 million items
Annual circulation
Approx. 16.8 billion yen

As of the end of 2023, Creema has approximately 260,000 registered creators and more than 16 million items on its website.

By 2024, the number of overseas creators and purchasers will increase with the opening of a traditional Chinese website for Taiwan and Hong Kong, bringing the total number of domestic and overseas creators to approximately 280,000.

About 2 million users visit Creema each month, and the site is rapidly growing as a place to encounter high-quality works.
⚙️ Key functions that encourage users to exhibit their products

1. favorites & restock notifications

When a prospective buyer registers a "favorite", you will be automatically notified of re-lists after the item is sold out.
Creators can acquire a "potential customer list".

2. direct messages

Inquiries about works and order consultations can be completed through the message function on My Page.
This contributes to "building a relationship of trust with customers.

Access Analysis & Event Notification

• Visualize the number of page views and favorites in real time.Information on offline events (Handmade in Japan Fes., Creema Craft Party, etc.) can also be distributed within the platform.
• 🎯 Why is it supported by over 30s and professional-oriented creators?Quality oriented customer base
• Many calm users in their 30s to 50s or older who carefully select high-priced items with an average unit price of approximately 5,600 yen, and the artists' persistence and skills are duly appreciated.Fair exposure opportunities
• ：Equal opportunities for newcomers and veterans alike to gain attention through monthly/weekly rankings, thematic features, and pickup corners.Brand Appeal
• In addition to the security of being operated by a company listed on the TSE Growth Market, PR support through official media and SNS improves the credibility of the artist's brand.Stable revenue pipeline
• : In addition to a low 11% closing commission rate, cash flow is quickly secured through speedy transfers of paid options. Planned production and fund management are possible.Data-driven improvement

: Detailed access analysis functions allow for real-time understanding of the number of views and favorites of artwork pages. Product development and sales promotion strategies can be developed that reflect customer trends.

Repeat customer list management by registering favorites / Custom order handling by message function / Instagram guidance by SNS integration

Creator voice:

• The reviewer said, "The product is lightweight but has great presence." "After the Creema newsletter was published, the number of followers tripled.
  ⭐ Summary of evaluations and reviews
• We collected Creema reviews and summarized the appeal from the seller's point of view💖
  A collection of professional quality works
• Many carefully selected creators are highly rated for their one-of-a-kind perfection.
  High profit with 11% commission
• Highly reputed for its low commission rate x high unit price and high profit margin.
  Attractive international expansion
• Acquired users in Taiwan and Hong Kong through a traditional Chinese version of the site.
  Abundant event opportunities
• Exposure at Handmade in Japan Festivals and Craft Parties.
  Easy to list items on the app
• Take a picture with your smartphone and instantly publish it, making it easy to manage transactions while on the go.
  High cost per customer
• Average price of 5,600 yen is more attractive than other services.
  Strengthen sales promotion through SNS collaboration
• Automatic sharing with Instagram and X to attract more customers.
  Follower function is a motivator.
• Visualization of the number of favorites and followers stimulates creativity.
  Reduced risk of returns
• Escrow management with secure payment, less trouble and peace of mind.
  Photo correction function included
• Image correction and preview can be done within the app, improving the quality of the listing.
  Fast customer support
• Quick reply to inquiries, and reliable support system when you need help.
  Improved cash flow with speedy transfers
• With the paid option, you can receive sales proceeds as early as the next business day.
  Local Materials Project
• In cooperation with local governments, local traditional crafts and specialties can be shared with the world.
  Excellent beginner's guide
• Information for creators is abundant, including tips on how to exhibit, how to take photos, and how to make the most of SNS.
  Creator exchange events
• Online and offline exchange events and study sessions are available to share know-how and build human networks.
  Work Protection Guidelines
• Rules and regulations are in place to protect the intellectual property rights of your original works, allowing you to sell them with peace of mind.
  Highly rated reviews attract customers.
• Average★Many of the pieces have a rating of 4.8 or higher, making new customers feel comfortable in making a purchase decision.
  Sales promotion through regular campaigns
• Seasonal special sales and coupon distribution are abundant measures that greatly increase the willingness to purchase.
  Cross-border sales with multilingual support

Global expansion to reach the Taiwan and Hong Kong craft markets with a traditional Chinese website.

• Creation of new revenue sources by diversifying sales channels, such as wholesale to corporate customers and gift proposals.📱 Expand sales experience with official apps
• Expand your experience with the official Creema appPush Notification
• New orders and inquiries are caught immediatelySupport for work registration
• Photographing, correction, and display are completed in a few minutesAccess Analysis
• Real-time PV and favorite countsPeace of Mind Settlement

Creema is the intermediary for payment, ensuring secure transactions.
Follower notification
Notify your fans automatically when new products are released.

Supported OS: iOS 13.0 or later / Android 8.0 or later.

3.56% commission and next business day transfer
Overseas Sales

21% + ¥42 (Taiwan/Hong Kong traditional Chinese version)

Low 11% commission rate x high unit price customer base **High profit margin** well received by creators. Simple fee structure with no initial or monthly fees & no anonymous restrictions.
🌐 Global Expansion & Collaboration

- 2016 Launch of Traditional Chinese version of website
Creema Chinese (Traditional) version was launched for Taiwan and Hong Kong. The site displays local currency and supports popular payment methods (LINE Pay, StreetPass, etc.), creating an environment where users can shop in their native language without worry.

- Gaining Fans through Local Craft Events
Since 2017, "Creema Craft Party in Taiwan" has been held regularly at Huashan 1914 Cultural and Creative Park in Taipei, etc. Over 300 Japanese & Taiwanese creators have exhibited and directly interacted with thousands of visitors. Through workshops and collaborative projects, we have gained feedback that cannot be obtained online alone.

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Supporting Traditional Crafts through Local Government Tie-Ups

We have established a special feature page on Creema to promote artisanal products to overseas markets. By providing know-how on cross-border EC and promotional support, we contribute to regional development and the expansion of the creators' economic sphere.

• Product registration and customer support are available in Japanese, and a customer support system is provided by a local subsidiary in Taiwan.Through "Creema Traditional Chinese Version", we reach out to craft enthusiasts in the Asian region and smoothly match domestic and international creators with buyers.
• 🤝 Expanding community through offline measuresHandmade in Japan Fes.
• : One of the largest handmade events in Japan, held every summer at Tokyo Big Sight. With more than 1,000 creator booths and 50,000 visitors, the event provides a valuable opportunity to directly interact with fans who gather from all over Japan. Workshops, talk sessions, and live stages are also held at the same time, directly leading to brand recognition and the acquisition of new followers.Creema Craft Party

Creema Craft Party: A social event held two to three times a year, mainly in the Kansai region. Approximately 300 exhibitors and thousands of visitors gather at this sophisticated market in the Kansai region. It is combined with food culture and craft experiences unique to the region, creating opportunities for creators to collaborate with each other and develop new customers.
Pop-up Shop
Pop-up Shops: Pop-up Shops are available for a limited time at department stores and commercial facilities, and can be opened for one day to one week to directly showcase the texture and design of materials that cannot be appealed online. The experience of purchasing at a pop-up store encourages customers to become fans of the brand, and the posting of photos on social networking services (SNS) can be expected to generate secondary diffusion of the brand.
Creema focuses not only on the convenience of an online platform, but also on offline measures that emphasize real contact.

A major advantage of these events is that it is easy to gain inspiration for production and product improvement because you can offer your creations while directly experiencing your customers' reactions firsthand.

• Furthermore, through media coverage, live reports on SNS, and word-of-mouth diffusion by participants, these events also have a positive impact on attracting customers online.By providing a "place" where artists, customers, and creators can connect with each other, community cohesion is strengthened, leading to long-term fan formation and increased sales.
• 📣 SNS & CommunityInstagram (@creemajp)
• 130,000 followers, attracting customers with images of their works.X (@creemajp)

❓ Frequently Asked Questions

Where can I check the handmade guideline?

CreemaYou can see the "Handmade Guidelines" from the "User's Guide" at the bottom of the Creema official website.
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Related information
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