[2023 edition] Thorough comparison of the three major handmade markets (MINNE, CREEMA, Iichi)!
![[2022 edition] Thorough comparison of the three major handmade markets (MINNE, CREEMA, Iichi)!](https://cdn.shopify.com/s/files/1/0658/2789/7582/files/bn_feature20220918_0749_2f5678d9-b126-49cd-9f35-bbdcf17a69e3.jpg?v=1663543787)
Where should I sell it first?
I want to start a favorite handmade,I don't know where to sell。。。
Even if you become a handmade writer, it is hard to find a lot of research!
In this article, I will explain in the following order for handmade beginners in the following order.
- What is a handmade market?
- Features of minne
- Cleema features
- Iichi features
- summary
What is a handmade market?
Although it is a handmade market, it is OK with the perception of "handmade sales site".
Today, there are three major representative sites, MINNE, CREEMA, and Iichi, so I will introduce them immediately.
Features of minne
Anyway, it is an overwhelmingly popular handmade market.
As you can see from the following, it will be a popular site that the majority of handmade writers are registered.
Minne basic data
| Writer / number of brands | More than 800,000 |
|---|---|
| Number of registered works | More than 15 million cases |
| Number of app DL | More than 13 million |
| 260,000 followers | |
| 190,000 followers |
* As of January 2023
Minne fee
| Monthly usage fee | free |
|---|---|
| Sales commission | 10.56%(tax included) * Includes shipping. |
| Sales transfer fee | The end of the month after the end of the month. The transfer fee is 220 yen. |
* As of the end of June 2021
Minne merit
1. The voice of the user arrives directly
Approximately 10 times compared to other companies, 40% purchase review rate
With a high probability, it is an environment where you can easily communicate with reviews.
2.20-40 In their women
Purchasers who are very interested in manufacturing are gathering. 90 % are women and men are about 10 %.
3. The work goes to the world
Overseas delivery is possible with no seller burden.
4. Market that continues to grow
Annual distribution 1491 billion yen (* 2020）
App 13 million DL or more ()* As of January 2023）
Things that can be sold and displayed
Handmade goods, art works, remake products
Handmade and remade miscellaneous goods, accessories, interiors, illustrations, paintings, objects, etc.
Materials / tools, handmade kits
A kit that comes with the materials and tools used only to produce the work, and the instructions
Antique vintage items
Historical, rare crafts, artworks, etc. manufactured more than 20 years ago
Works with production support
Those designed by yourself are commercialized using printers and digital technology.
Things that cannot be sold or displayed
No permit agency sales
Sales and exhibits works produced by third parties without permission to sell minne
Purchase and sale that does not conform to the rules
Purchase works and products and sell and exhibit without permission
* Excluding the following
Materials and tools, handmade kit categories, antique vintage items
Some foods and drinks
A kind of food that minne has not set or exhibited
Cosmetics / soap
Basic cosmetics, perfume, shampoo, bath salts, handmade soap, etc. that fall under legal cosmetics
* The above "Sales and exhibitions and things that cannot be displayed" are quoted from the Minne site.
Points / consideration
User user: Women's center in their late teens to 30s
Not only sales but also materials can be purchased, so some writers have purchased materials in minne.
In particular, the sale of accessories is actively carried out.
The selling price is higher than the flea market app Mercari. If it is too cheap, it tends to be difficult to sell, and products with a strong handmade are preferred by users.
In addition, there are many works for children, and there are many writers who have a light day for the first time in handmade, making it easy to participate.
If you want to start a handmade writer, I think it's better to start here.
Features of Creema
This is also a very popular and stylish handmade market.
In addition, we also hold various craft events, including the Handmade In Japan Festival (HMJ), the largest creator of Japan.
In addition, the crowdfunding service "CREEMA", which specializes in supporting the creator's creative activities, where the work is replaced every two weeks, and the creator's creative activities can be actually picked up. Springs ". I am also doing it.
Basic data of Creema
| Number of works | More than 10 million |
|---|---|
| Number of app DL | More than 10 million |
| 118,000 followers | |
| 75,000 followers |
* As of September 6, 2022
Creema fee
| Monthly usage fee | free |
|---|---|
| Sales commission | [Work / material category] 11%(tax included) of the product amount that does not include shipping costs [Food / liquor category] 15.4%(tax included) of the total payment |
| Sales transfer fee | The end of the month after the end of the month. The transfer fee is as follows. The total amount is less than 30,000 yen: 176 yen (55 yen for PayPay Bank) Total amount is 30,000 yen or more: 275 yen (55 yen for PayPay Bank) |
* As of September 6, 2022
Benefits of Creema
1. Available to 22 million CREEMA users per month!
"Let's create a fairy world that does not bury really good things" started in 2010.
The No. 1 platform in Japan, where 16 billion yen transactions are held annually. Due to the number of sales per creator, the unit price per item tends to be stable.
2. Impressions and thanks arrive directly from the user
"I want to incorporate the creator's commitment and the heartfelt works into my life." Since such customers can receive impressions of the work and use it, we can improve the work efficiently. Masu.
3. Exhibition OK even if there is no stock!
Creema can also be produced after ordering. It is very safe for handmade writers to be able to sell without inventory risk.
4. To the exhibition, just 5 minutes! Transactions are also completed with the app
The exhibition is an easy system that only sets images and sentences. It is an environment that can respond smoothly through the site and apps for custom -made exchanges and communication during transactions.
5. Even beginners are safe! Enhanced promotion function!
Sales promotion functions are provided according to various requests, such as "I want to attract attention to new works", "I want to issue coupons that can be used in shops", and "I want to have a limited -time campaign".
6. Sales support! Possibility of feature publication!
Approximately 5,000 works every month seem to pick up "special features" and "e -mail magazines".
Disseminate by push notification of the app! Sales support is provided from all aspects, as recruitment of special projects and exhibition advice are also available on email.
Things that can be sold and displayed
Original work
Handmade and remade miscellaneous goods, accessories, interiors, illustrations, paintings, objects, etc. are applicable. I think this area is equivalent to minne in terms of condition.
Food / liquor
Not only sweets, sweets, breads, but also spices, vegetables and alcohol are sold.
Materials / tools, handmade kits
It applies to materials and tools used only to produce the work, and kits that include them and instructions. I think this area is equivalent to minne in terms of condition.
Things that cannot be sold or displayed
Creema prohibits the following 17 items as of 2022.
1. Things that are not handmade products (excluding foods, alcohol, and drinks that have been approved for handmade works and sales applications)
2. Works made by others (excluding if the material related to handmade works, if you are entrusted with substitute sales)
3. Data sold
4. firearms and weapons
5. tobacco
6. Membership
7. It contains adult -related items and sexual expressions
8. Things that may be used as pharmaceuticals, medical products, cosmetics or cosmetics
9. Births such as animals, insects, etc.
10. Works that do not meet the license and qualification conditions required by law when selling
11. In general, illegal items
12. Highly dangerous works such as gunpowder and fireworks
13. Items that may be used for crimes (airguns, stun guns, tear sprays, cracks banned by law, eavesdropping, ultra -small cameras, infrared cameras, etc.)
14. Fortune -telling / appraisal, spiritual visibility, good luck, and a work that advocates the magic
15. Exhibition page that is not for sale
16. Animal food
17. In addition, works that we have judged inappropriate, works other than those that can be exhibited in the sales guide, etc., and works that should not be exhibited in these Terms.
Works other than the works that can be exhibited, and works that should not be exhibited in these Terms
* The above -mentioned "things that can be sold / exhibited / cannot be displayed" are quoted from Creema site.
Points / consideration
User user: Women's main women in their 20s and 40s
CREEMA is the impression that my impression is mainly "works for adults", and the quality and creative writers are gathering.
There are many accessories, but there are many things that sell well even if the price is high, such as clothes.
For this reason, the price is stable, and the sales and the unit price per creator are No. 1 among other major domestic handmade markets.
If your target of your work is an adult woman, it is one of the best sites to register.
Iichi
IICHI is a handmade market that expands the connection of "creators, connectors, and users" under the theme of "small manufacturing".
Compared to Minne and Creema, it is a market with a high hurdle for beginners, but the management side is intentionally introducing high -quality professional works.
It is a handmade market that is very popular because it is introduced mainly by high -level professional works.
Basic data of Iichi
| Number of works | 380,000 or more |
|---|---|
| Number of app DL | No provision now |
| 26,000 followers | |
| 23,000 followers |
* As of September 6, 2022
Iichi fee
| Monthly usage fee | free |
|---|---|
| Sales commission | 20 % of the work price |
| Sales transfer fee | If there is a sales between the 1st and the last day of the previous month, the transfer will be carried out on the 20th of every month. The transfer fee is as follows. 160 yen uniform (55 yen for PayPay Bank) |
* As of September 6, 2022
Iichi merit
1. Easy and secure transactions are possible! !
"Trading navigation" supports the work order to the completion of the transaction, so it is not necessary to directly exchange the price by the IICHI payment system, and both the creator and the buyer do not burden.
If you have any problems with transactions, you can contact customer support.
2. Connect with the user
A new connection with many users who are interested in handicrafts and craft is born. In addition to various functions such as "favorite", "re -exhibition email", "access analysis", etc., various services such as "new emails" that inform you of new works and events are also possible.
3. Announcement of the event is also possible
You can notify the event, such as your own exhibition and workshops, with IICHI. In addition, we will help you create a spread, such as a craft fair or applying for an event related to IICHI.
Things that can be sold and displayed
Ichi is sold mainly on the following items as of 2022.
Handicraft, craft, handicrafts
Hands of work, craft, fashion, furniture, miscellaneous goods, art works, etc. produced by the seller himself
Materials, tools, information materials
Materials, materials, production tools, book materials, etc. required to produce work
Agual exhibition with a sales permit
Sales of works obtained from Iichi and the creator
Things that cannot be sold or displayed
Ichi prohibits the following items as of 2022.
Resale
Sales of works and products that are not created by themselves ( *)
Food, cosmetics, medical drugs
Food, drinks, legal cosmetics, medical products, pharmaceuticals, etc. ( *)
* Excludes exhibitions that have obtained sales permit from Ichi and creator.
* The above -mentioned "what can be sold / displayed and cannot be displayed" is quoted from the Iichi site.
Points / consideration
User: 30s and 50s. There are also many male users. Users are looking for "special items".
IICHI is a place where experienced and technical professionals appear in work, rather than a market that handmade beginners can easily give out. It is the impression.
There are many accessories that are very high quality, and there are many works that cost one overturns.
Due to the high selling price, it is a market where you can see a lot of "differentiated products" that are really unique.
I think the hurdle of the exhibition seems to be high, but it is a place where professionals who want to aim for a level that can be put out here gather.
summary
In summary, there are the following three famous markets in the "handmade market" = "handmade specialty sales site".
- minne
- Creema
- Iichi
The specific features are as follows!
minne
A market where beginners can easily exhibit. The selling price is cheap, so it is easy to challenge, so be sure to exhibit it here.
Creema
A market that sells clothes, food and drinks. Because it is the No. 1 sales per creator, the unit price per item tends to be stable.
Iichi
A market with plenty of professional works. Although the sales commission is high, it is sold at a price established as a business, and there are also users who want to buy special items.
Thank you for reading the long sentence!
Please try the market that suits you.
